|
Al's
been pressuring me to write an article for the Biz
Tips section of our website. I think he has an article
on songwriting in mind. Maybe I'll get to that,
but for now, I just want to express my thoughts
on the Recording Industry Association of America
(RIAA). Aaaak! It doesn't take much to upset me
these days. Just say "RIAA" and my blood
pressure rises. Why don't people get it? Might I
suggest you go to the RIAA site and read up on "Who
We Are" in their "about us" category.
Here,
let me save you the trouble. A quote directly from
www.riaa.com:
"The
Recording Industry Association of America is the
trade group that represents the U.S. recording industry.
Its mission is to foster a business and legal climate
that supports and promotes our members' creative
and financial vitality. Its members are the record
companies that comprise the most vibrant national
music industry in the world. RIAA® members create,
manufacture and/or distribute approximately 90%
of all legitimate sound recordings produced and
sold in the United States."
Who
are its members? Oh, I see. It states right there
in writing. "Its members are the record companies
that comprise the most vibrant national music industry
in the world". And the mission of the RIAA
is to "foster a business and legal climate
that supports and promotes our members' creative
and financial vitality"?
Did
I read that correctly? So am I understanding that
the members are the small handful of major record
labels that have a choke-hold on all of the entertainment
industry
and the mission of the RIAA is to
"support and promote the creative and financial
vitality" of those major labels? Gee, that
sounds rather self-serving to me. While one might
expect an entity like RIAA to have it's own agenda
and interests at heart, it's still disappointing
when others, like the copyright office and congress,
fail to see through their act. And if it weren't
so sad, it would almost be comical that the industry
big guns with their history of dubious bookkeeping,
royalty shaving and payola, now try to claim the
moral high ground.
And
how is it that this small group of companies can
"create, manufacture and distribute 90% of
all legitimate sound recordings produced and sold
in the United States?" Could it be because
they pretty much control what CDs are distributed
to retailers because those companies also own all
the major distribution companies? And could it also
be that they pretty much control what music the
public gets to hear on syndicated radio?
Yes,
we all thought there were laws protecting against
such things. True, a record company would be breaking
the law to pay a radio station to play certain songs
by certain artists. That would be payola. They don't
do that anymore. My understanding is that they now
pay 'personal agents' of their artists to pay the
radio stations to play certain songs by the certain
artists. That seems to legally squeak by.
Hey,
and what about the other 10% of all legitimate sound
recordings produced and sold in the United States?
The RIAA doesn't mention that that other 10% of
recordings makes up 95% of the music being created.
The 90% that the major companies produce and sell
is actually only about 5% of all the music that's
out there. There is a lot of really great music
out there. You can easily find it on the Internet.
Just do a search for "Independent Music".
Or visit JunoBeach.com,
or CDBaby.com,
or check out the music here at OutboundMusic.com.
So
why is the RIAA (remember the RIAA's members are
the major record companies) raising such a stink
about music on the Internet? Could it be that they
have not yet been able to take control of that media?
Could it be that they want to position themselves
to take control of that media? They seem to be aggressively
lobbying themselves into that position.
Let
me pause here to tell you how I feel about the theft
of music.
I
despise the theft of music. I'm all in favor of
songwriters and artists being fully compensated
for their creative work. I think piracy is a serious
crime and should be dealt with as such. The Internet
has allowed for the theft of music by illegal downloading.
A solution to this problem is needed.
But
how will artists and songwriters really benefit
from the lobbying efforts of the RIAA? Well, one
might surmise that that 5% of all artists who are
represented by a major label would benefit. But
what does a major label really do for an artist?
My take
they insist on extremely high-budget
productions and other high-budget expenses (which
are recouped from artists' royalties), they typically
offer artists meager royalties of from 8% to 12%
of record sales (at a wholesale rate), and they
are likely to drop an artist at a moment's notice.
Oh yes, and the artist may get his or her 15 minutes
of fame. So, if this is what the major labels already
do for artists, how do I expect their artists to
benefit from all this lobbying? I fear that once
again, the record labels are the ones who will benefit
the most, not the artists, and not the songwriters.
Well,
for the other 95% of artists who are not signed
to a major label, how will they benefit from all
this lobbying? My take
they won't. In fact,
if the RIAA has their way, Internet sites that broadcast
the music of these independent artists will be faced
with hefty RIAA licensing fees
fees that these
small, independent companies won't be able to afford.
So
with small indie artist broadcast sites folding,
only well-financed broadcasters will remain. Certainly
any Internet broadcast affiliated with one of the
five major record labels will be sufficiently funded
for such operation.
What
will happen to the other 95% of artists and songwriters
then? The performing rights organizations (ASCAP,
BMI and SESAC) have always worked unselfishly for
the benefit of all their members. I hope they will
continue to work on solutions to the very serious
Internet piracy issues with consideration of RIAA's
bias.
But
the bottom line is this
What happens to artists
and songwriters and to the future of music is up
to you. Let your voice be heard. Write your congressman.
Remind him or her that the RIAA truly represents
only 5% of the artists producing music today. There
are better solutions to Internet piracy than those
proposed by this lobbying group.
|