Think inside the "Biz Box"

The U. S. Small Business Administration (SBA) reports that most start-up businesses fail because of a lack of cash flow and a lack of proper business structure. An entertainment company that is properly structured will have a constant cash flow because the entertainment industry is a cash flow industry. Money is moved from the consumer’s pocket into the artist’s/ entertainer’s/ performer’s pocket through ticket sells, merchandise sells, and various other revenue streams. Additionally, the artist / entertainer/ performer who is properly positioned in the marketplace should be receiving corporate dollars in the way of sponsorships, product placement, and endorsements.